Watch Me Fly

While Barbie pursued her many careers, boys’ toys have always been limitless. Through superheroes and powers, they are taught that the world is theirs.

Barbie answers with a new superhero line created by little girls to encourage them to also achieve the impossible.

With the rollout of Barbie Superhero makers in new Barbie stores and in Targets, girls can design their own superhero, perform a ceremony to meet her and then continue playing with her on a new app that blends a comic book world with a pop-up park.