Lost Sauce Is A Tragedy

Barilla has a more premium pasta that is bronze-cut and can scoop all the sauce off your plate. And that’s a good thing because leftover sauce on a plate is a tragedy.

We made a :15 social video to teach the world that you can “scarpetta” with your pasta now—not just your bread.

And then made a behind-the-scenes for social of our artist making the Renaissance-style tragic face from leftover sauce.