Lost Sauce Is A Tragedy
Barilla has a more premium pasta that is bronze-cut and can scoop all the sauce off your plate. And that’s a good thing because leftover sauce on a plate is a tragedy.
We made a :15 social video to teach the world that you can “scarpetta” with your pasta now—not just your bread.
And then we made a behind-the-scenes, long-form video for social of our artist making the Renaissance-style tragic face from leftover sauce.
Agencies: Le Truc, Le Pub
Art Director: Truman Florence
Associate Creative Director: Chichi Motanya
Creative Directors: Nuno Teixeira, Jexy Holman
Chief Creative Officer: Jim Curtis
Artist: Ari Kim