That’s A Total Power Move
Power moves are always thought of as individual flexes. SOLO WINS at another’s expense.
With Total Wireless, real power isn’t what you hold but what you give to those around you.
We ran this brand spot in both English and Spanish. Here is the Spanish one that kicked off our 360 campaign.
And then our :15 in English. Every asset across this campaign was done in both languages.
Our main target was NY, Houston and Dallas. Here is the holiday spot for the iPhone 16e, along with two competitive OLVs against Cricket and Metro.
Agencies: Le Truc, The Community
Copywriter: Jeffrey Martinez
Associate Creative Director: Chichi Motanya
Creative Director: Hugo Bierschenk, Dean Woodhouse
Chief Creative Officer: Joaquin Molla